Matcha Café Maiko

Matcha Café Maiko

Re-envisioning brand image through logo expansion

Course Work • Brand Strategy

3 min read

Role

Sole designer
Redesigned the logo and brand strategy for Matcha Café Maiko. Assigned use cases and created mockups.

Timeline

1 month

Team

Me!

Context

A course project to create new logos and brand guidelines for an existing company of our choice.

I chose a Japanese matcha drinks and desserts brand called Premium Matcha Café Maiko.

Problem

  1. Matcha Café Maiko's logo lacks breadth with only 2 existing logos for all use cases

  2. The online menu does not match the look and feel of actual cafés

Goal

  1. Create a variety of clean and elegant logos

  2. Portray a unified brand strategy through mockups

FindHer
|
Empowering women in India to close the gender employment gap

Klaviyo
|
TBA 👀

Xometry
|
Redesigning an old staff tool to provide a seamless experience

Thanks for reading!
Check out my other work ↴

Xometry
|
Redesigning an old staff tool to provide a seamless experience

Klaviyo
|
TBA 👀

FindHer
|
Empowering women in India to close the gender employment gap

Thanks for stopping by!


Michelle Wu © 2024

Thanks for stopping by!


Michelle Wu © 2024

Matcha Café Maiko

Re-envisioning brand image through logo expansion

Course Work • Brand Strategy

3 min read

Role

Sole designer
Redesigned the logo and brand strategy for Matcha Café Maiko. Assigned use cases and created mockups.

Timeline

1 month

Team

Me!

Context

A course project to create new logos and brand guidelines for an existing company of our choice.

I chose a Japanese matcha drinks and desserts brand called Premium Matcha Café Maiko.

Problem

  1. Matcha Café Maiko's logo lacks breadth with only 2 existing logos for all use cases

  2. The online menu does not match the look and feel of actual cafés

Goal

  1. Create a variety of clean and elegant logos

  2. Portray a unified brand strategy through mockups

FindHer
|
Empowering women in India to close the gender employment gap

Klaviyo
|
TBA 👀

Xometry
|
Redesigning an old staff tool to provide a seamless experience

Thanks for reading!
Check out my other work ↴

Xometry
|
Redesigning an old staff tool to provide a seamless experience

Klaviyo
|
TBA 👀

FindHer
|
Empowering women in India to close the gender employment gap

Thanks for stopping by!


Michelle Wu © 2024

Thanks for stopping by!


Michelle Wu © 2024