Matcha Café Maiko
Matcha Café Maiko
Re-envisioning brand image through logo expansion
Course Work • Brand Strategy
3 min read
Role
Sole designer
Redesigned the logo and brand strategy for Matcha Café Maiko. Assigned use cases and created mockups.
Timeline
1 month
Team
Me!
Context
A course project to create new logos and brand guidelines for an existing company of our choice.
I chose a Japanese matcha drinks and desserts brand called Premium Matcha Café Maiko.
Problem
Matcha Café Maiko's logo lacks breadth with only 2 existing logos for all use cases
The online menu does not match the look and feel of actual cafés
Goal
Create a variety of clean and elegant logos
Portray a unified brand strategy through mockups
FindHer
|
Empowering women in India to close the gender employment gap
Klaviyo
|
TBA 👀
Xometry
|
Redesigning an old staff tool to provide a seamless experience
Thanks for reading!
Check out my other work ↴
Xometry
|
Redesigning an old staff tool to provide a seamless experience
Klaviyo
|
TBA 👀
FindHer
|
Empowering women in India to close the gender employment gap
Matcha Café Maiko
Re-envisioning brand image through logo expansion
Course Work • Brand Strategy
3 min read
Role
Sole designer
Redesigned the logo and brand strategy for Matcha Café Maiko. Assigned use cases and created mockups.
Timeline
1 month
Team
Me!
Context
A course project to create new logos and brand guidelines for an existing company of our choice.
I chose a Japanese matcha drinks and desserts brand called Premium Matcha Café Maiko.
Problem
Matcha Café Maiko's logo lacks breadth with only 2 existing logos for all use cases
The online menu does not match the look and feel of actual cafés
Goal
Create a variety of clean and elegant logos
Portray a unified brand strategy through mockups
FindHer
|
Empowering women in India to close the gender employment gap
Klaviyo
|
TBA 👀
Xometry
|
Redesigning an old staff tool to provide a seamless experience
Thanks for reading!
Check out my other work ↴